Immediately following the VIP Craft Cup Competition, the People’s Choice Main Event will host dozens of craft beers and food vendors. Since 1996, the People's Choice Main Event has become a local favorite celebrating craft beer, food, and live music, all while raising money for local charitable organizations, from the Sonoma County Children’s Museum to Chop’s Teen Club, local Boys & Girls Clubs, The Children’s Village and more. The Main Event will be held at the Grace Pavilion and Hall of Flowers, all within the Sonoma County Fairgrounds.
For $50, attendees to the Main Event will enjoy all-inclusive access to:
- Dozens of craft brews from breweries in Sonoma County and across the country
- Free food tastings from local chefs and restaurants
- Live musical performances
The Main Event will start at 4PM